For Lean & Growing Innovators

Technology that helps businesses
get things done.

I package technology to help innovative people in underserved areas get things done.

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Operational Software That Scales

Most operational software was built for the way big business operates. Technologists were paid by big businesses to automate THEIR processes, and then they brought it down-market to you. Forcing small and mid-sized businesses to change.

But your greatest strength lies in nimble operations. Let us help you use technology to support what makes you special and automate what drains your valuable resources.

Human at the Core

Sometimes technologists get far more excited about the technology than the value your customers need from you. Not here. Your business value comes first. Your top performers are our top priority.

Practical Innovation

Innovation is tricky business. Often the cutting edge... is the bleeding edge. But our unique approach reduces the cost of innovation by bringing processes, tools and technology together to support innovation without breaking organizations.

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Pragmatic Solutions

Many needs of small and mid-sized businesses are shared solutions. We bring together some of the best partners, or build the solutions ourselves, in order to support what should be shared. Why pay for custom code that every operator in your business needs.

How we show up in the world.

Clear. Steady. Practical. Always rooted in lived experience.

Practical

"Here's what matters."

We identify what makes you matter in the real world. No jargon, no buzzwords.

Respectful

"You know your world."

We honor the people doing the work. We speak with people, not at them. We support what makes your business great.

Clear

"Here's the next step."

We bring order to chaos. We locate the next quick win. Automation and processes that will free up your most valuable resources so your business can grow.

Grounded

"No fluff. Just what works."

Don't get us wrong, we are always buried in the latest technology. Learning and growing. But it only matters if it makes a difference.

Encouraging

"You've got this."

We believe your business can do hard things — and our tone reflects that. Your vision is NOT impossible. You just need a champion.

Built from lived experience.

Charity McGill — Founder of Yellow Brick Services
Founder & CEO

Systems Thinker. Advocate.
Building Bridges between Visions and Reality.

I’ve spent my life working in places where people don’t have the luxury of specialists. My first job out of college required me to write an entire operating system for an insurance specialty line at a Fortune 500 company's specialty division. Their traditional system was too restrictive and slow. They needed something more fluid. That lived experience helped move Duck Creek Technologies into one of the top operating systems in the industry and prompted me to get curious about issues in other industries like retail and education.

From industry to industry I've discovered that traditional operating systems were funded and built for large, established businesses with processes and procedures made for large teams. But small and mid-size businesses often rely on innovative processes that are often bottlenecked by the checks and balances so coveted by large system designs. To make matters worse, the investment environment makes it tough for tech-founders to build solutions at pricepoints that work for small and mid-sized businesses without you, or your customers, becoming the actual product they sell. Enter our team.

I have a passion for people growing in innovative environments. Especially small and mid-sized businesses building new and innovative products and offerings. The efficiencies and capabilities I learned spanning multiple industries give me a unique capability to bridge you to cutting-edge places. I help connect you with new ways of thinking and doing, that have immediate impact on your business. Giving you the space you need to really grow. My value comes from re-using this knowledge and building re-usable products. You save the expense of custom code and avoid the hassle created by 'cheap' code that doesn't know how to align with your growth.

Three Industries. Same Problem.

Insurance. Retail. Education. More.

Traditional operating systems were built for well-developed processes and teams… not fast-growing and fluid organizations. It turns out… others agreed. Our unique process has generated some great new tools and services in many industries and we're still expanding.

Deep Water Software logo

Deep Water Software

The largest ecosystem of electronic suppliers and retailers. Electronic receiving without all the people... even if you only have paper.

deepwatersoftware.com
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Bus Buddy

School bus routing software built for rural and underserved districts. Smart routes, real-time tracking, and a parent-friendly interface — no app download required.

busbuddy.org
Sac River Services logo

Sac River Services

Expert Duck Creek technology consulting for MGAs, small insurance carriers and specialty products and lines. 100+ years of combined experience. Lean. Experienced. Proven.

sacriver.net

Coming Soon...

More coming soon... we can't wait to share

Let's make real work easier.

Ready to see how technology can lighten the load? Let's have a conversation.

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